More Intelligent
Marketing Solutions

A Step Ahead

EXPLORE WHAT WE ARE DOING BETTER

Gray Health Solutions has achieved results for hundreds of healthcare practices and organizations across the country: small single doctor practices, hospitals, health systems, health insurance companies and health departments. 

Our consultative approach and sophisticated strategies deliver results - from branding that breathes life into your story to campaigns that foster engagement.

three steps to

DRIVE NEW PATIENTS

It all begins with research and an understanding of your challenges. Our team of health experts take that information and utilize an array of proven broadcast and digital media solutions to develop a customized strategy that will accomplish your goals and deliver new patients.​

1

CREATIVE MESSAGING THAT ENGAGES

Our graphic design and video professionals develop campaigns that bring results with the most engaging message possible. From digital ad design for banner and social media advertising to broadcast and online video, our team offers the best creative services in the industry.

2

THE RIGHT AUDIENCE AT THE RIGHT TIME

It is not enough to connect your message with people who “might” have an interest in your services. What if we could reach people who visited your website within the past two weeks? Or target potential families while they are reading articles related to a disease? Let us help you reach the clients and patients your organization needs.

3

IT'S ALSO ABOUT ACCOUNTABILITY

Do you need a simple way to measure and prove your marketing effectiveness? We develop a clear understanding of what success means for you from the very beginning. This is the foundation from which your marketing campaign is built, is optimized against and is reported to you each month. We show you how your campaign is producing results through analytics and intelligent data.

What People Say About Us

CLIENT TESTIMONIALS
“We were running digital campaigns through another provider and allowed Gray Health Solutions to run an A/B test campaign for the nursing recruitment campaign.  We have since switched to using only Gray because the results were strong both from a CTR perspective as well as better targeting tactics.  The reporting is much more transparent and we have a better understanding of where our client’s dollars are being spent.” 
KimMarketing Agency
Kim
“Until our partnership with the Gray Health team we were placing digital ads directly with WebMD, Yahoo and through the Google Display Network. While we were happy with results and CPMs, Gray Health Solutions brought to the table a level or experience in digital healthcare campaign management that has proven invaluable for our hospital.”
SarahMarketing Director
Sarah
“We are targeting different types of patients based on demographics, their location and by services they might be interested in. The results we get back from our monthly reporting determines the strategy we use for upcoming marketing campaigns."
SharleyMarketing Director
Sharley
“We worked with Gray Health to create a television and digital solution that included targeted display, mobile and social media. Within a few weeks of the campaign beginning, we received a call from the hospital’s marketing director. She asked us what in the world we had done because the phone would not stop ringing for appointments. I responded that was exactly what marketing was supposed to do."
StevenAdvertising Agency
Steven

Case Studies And

EXAMPLES OF OUR WORK

MAPLE KNOLL VILLAGE
Reached 100% Census with a Waiting List

A non-profit continuing care facility in central Ohio that was looking to grow its census for long term care services. After partnering with Gray Health Solutions, they not only reached a 100% census, but had a waiting list. In a very competitive market the client felt Gray’s cross-platform strategy set them apart from their competitors and grew their brand recognition.

GENESIS CONVENIENT CARE - Virtual
Offering New Telehealth Services!

Gray Health offers campaign flexibility with unique, innovative production for our clients. A multi-location convenient care health system needed a timely solution to market their telehealth platform during COVID-19. The Gray Health Solutions production team created a video for broadcast and digital placement to help promote doctor consultation via phone, web or their Genesis Convenient CareNow App. 

J. SCOTT ROBERTSON, M.D.
Offering New Telehealth Services!

Dr. Scott Robertson, an ENT practice in Alabama, has consistently achieved a strong return on investment from his strategic marketing program with the Gray Solutions Health team. The practice has consistently averaged over 250 calls per month. Compared to the previous year, online appointment requests increased 19%. Overall, Balloon Sinuplasty procedures increased 20% year-over-year. And, the campaign delivered a 5x ROI!  When Dr. Robertson needed a marketing solution during COVID-19 for his new telehealth services, he knew he could count on Gray Health  to deliver the same same strong campaign results driven by creative, high-quality production.

CAROLINAS ORAL & FACIALL SURGERY CENTER
Dental Implants Doubled Year Over Year

A multi-location oral and facial surgery center in North Carolina wanted to increase calls and appointments for dental implants. The Gray Health team recommended a multi-screen marketing campaign that included TV, online video, and mobile targeted to their primary audience of adults – ages 50 and up.  As a result, dental implants patients doubled year-over-year, giving the practice #1 market share for dental implants.

CHARLOTTE PEDIATRIC DENTISTRY
48% Campaign Conversions

A multi-location pediatric dentistry practice in Charlotte, NC was spending almost all of their monthly advertising budget on a paid AdWords campaign but were not seeing conversions to new patients.​ Gray Health Solutions recommended a shift in budget from AdWords to display, mobile and Facebook marketing. ​ They also focused advertising budget on the office locations that needed a lift in new patients while maintaining a presence in areas that were already strong.  Gray’s conversions from the campaign accounted for 48% of all conversions​ Office locations that were previously struggling saw an increase in new patients.​ ​ ​

WE WILL HELP YOU EVERY STEP OF THE WAY

2015 Ayrsley Town Blvd., Suite 300 • Charlotte, NC 28273

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